Pokémon Day

Pokémon Day Logo

Pokémon Day is a special celebration held around February 27th each year. This celebration was started by The Pokémon Company International in 2016 in marketing. This was gradually adopted by The Pokémon Company and contains cross promotional celebrations across the video games and apps, special merchandise releases, and the occasional announcement for video games and other products across the Pokémon world

In special landmark years, there is more of a lean towards reveals rather than celebrations.

List of Pokémon Days

LogoNameYearLandmark Notes
Pokémon Day 2024 Pokémon Day 2024 2024 A Pokémon Presents aired revealing Pokémon Legends: Z-A
Pokémon Day 2023 Pokémon Day 2023 2023 A Pokémon Presents aired revealing the Pokémon Scarlet & Violet DLC, Sleep and Pokémon Concierge
Pokémon Day 2022 Pokémon Day 2022 2022 Pokémon Presents revealing Pokémon Legends Arceus Extra Content & Pokémon Scarlet & Violet
Pokémon Day 2021 Pokémon Day 2021 2021 Pokémon Presents revealing Pokémon Brilliant Diamond & Shining Pearl, Pokémon Legends Arceus
Pokémon Day 2020 Pokémon Day 2020 2020
Pokémon Day 2019 Pokémon Day 2019 2019 Pokémon Direct revealing Pokémon Sword & Shield
Pokémon Day 2018 Pokémon Day 2018 2018
Pokémon Day 2017 Pokémon Day 2017 2017
Pokémon Day 2016 Pokémon Day 2016 2016 Pokémon Direct revealing Pokémon Sun & Moon